Understand the Challenge
Identify the situations that interrupt confidence, composure, communication, and decision-making. When available, game film helps reveal observable performance patterns.
Mental-performance & adversity-response coaching • All sports
Mistakes Don't Define You. We Train What Happens Next.
Every athlete faces mistakes, pressure, and adversity. TrueFrame Athletics helps athletes develop practical, repeatable responses through the FRAME Reset Method, competition-film analysis, realistic pressure scenarios, and performance-focused coaching.
Film identifies the response
→
FRAME trains the response
→
Competition tests the response
→
Film verifies the change
Coaching for every sport
Built for athletes in every sport.
TrueFrame Athletics provides mental-performance and adversity-response coaching for athletes across all sports. Our approach adapts to the specific challenges of each sport and athlete.
A missed free throw, a dropped pass, a missed serve, a costly turnover, a strikeout, a lost match: every sport has its hard moments. TrueFrame adapts the training to the sport, the role, and the situations each athlete actually faces.
BasketballFootballVolleyballSoccer
BaseballSoftballWrestlingTrack & Field
And Other Sports
What we believe
Mistakes happen. The response can be trained.
No athlete avoids mistakes, pressure, or setbacks. What shapes the next play is the response, and a response is something an athlete can practice.
Mistakes are part of sport
Turnovers, misses, errors, and setbacks happen to every athlete. What matters most is what happens in the seconds that follow.
The response is a skill
Resetting, refocusing, and committing to the next action can be learned and rehearsed like any other part of performance.
Training should look like competition
Realistic pressure scenarios, film observations, and coach input help athletes build responses they can use when it counts.
What we offer
Programs for athletes, teams, and coaches.
Start with one athlete or bring in a whole program. Every format uses the same practical approach: find the moment, train the response, and apply it in competition.
01 / Individual
Individual Athlete Coaching
One-on-one mental-performance coaching built around the athlete's sport, role, and the moments that are hardest for them.
Learn more → 02 / WorkshopOwn the Moment Team Workshop
A focused 45–60 minute session where athletes identify pressure moments, rehearse FRAME, and leave with a next-play plan.
See the workshop → 03 / TeamsTeam Adversity-Response Development
Work with a team on how it responds to mistakes, momentum swings, and difficult stretches of a season.
Learn more → 04 / CoachesCoach Education & Team Communication
Workshops that help coaches and staff reinforce resets and communicate clearly when pressure rises.
Learn more → 05 / FilmCompetition-Film Observation & Feedback
Observation of hesitation, composure, communication, and re-engagement after mistakes, with practical feedback.
Learn more → 06 / OngoingOngoing Athlete-Development Programs
Multi-session development that pairs training with follow-up film review and coach observations.
Learn more →The TrueFrame Difference
We Don't Just Talk About Mental Performance. We Train It.
TrueFrame Athletics helps athletes across sports develop practical, repeatable responses to mistakes, pressure, confidence loss, role changes, and adversity. Our FRAME system gives athletes tools they can rehearse and use when competition becomes difficult.
Practice the Response
Use the FRAME method to develop reset routines, attention cues, communication habits, and committed next-play actions.
Take It Into Competition
Apply the routines in practice and competition. Athlete reflection, coach observations, and available film help evaluate progress and guide further development.
See What Makes TrueFrame Different View Sample Performance Report
The method
The FRAME Reset Method
Competition will never be perfect. The goal is not to eliminate difficult moments. The goal is to develop a better response to them.
Find It
Recognize what happened without allowing the moment to control what happens next.
Reset
Interrupt the negative emotional or mental response.
Anchor
Return attention to a controllable cue, action, breath, word, assignment, or responsibility.
Move
Physically and mentally re-engage with the competition.
Execute
Make the next decision with commitment.
Observable behaviors
What We Look For
TrueFrame observes coaching and performance markers—not psychological diagnoses.
When competition film is available, it shows what actually happens after a mistake: the hesitation, the body language, the communication, and how quickly the athlete re-engages. Those observations become part of the athlete's development plan, and we return to film and coach observations to see whether the behaviors are changing.
Reset Speed
How quickly does the athlete mentally and behaviorally recover after a mistake?
Response to Adversity
Does a difficult moment affect the next play, possession, rep, or decision?
Decision Trust
Does the athlete recognize an opportunity and commit to the decision, or hesitate?
Competitive Composure
How does the athlete respond when pressure increases?
Body-Language Recovery
What happens physically after mistakes, setbacks, or frustration?
Re-engagement
How quickly does the athlete return to productive competition?
Communication
Does communication disappear or improve when the athlete experiences adversity?
Focus
Can the athlete return attention to the present play instead of remaining stuck on the previous one?
Execution Under Pressure
Can the athlete apply their training when the situation becomes more difficult?
TrueFrame does not promise perfect performances. We help athletes develop better responses and more consistent performance behaviors.
Who we serve
Athletes, coaches, and programs.
TrueFrame works alongside the people already invested in an athlete's development.
Athletes & families
For athletes
Athletes who want a better response to mistakes, pressure, and setbacks, and the families who support them.
For athletes & families → Coaches & teamsFor coaches and teams
Coaches who want their teams to reset faster, communicate under pressure, and stay connected after mistakes.
For teams & schools → Schools & collegesFor schools and athletic directors
Schools and athletic programs that want a practical performance resource alongside their existing coaches and staff.
See the workshop →We help athletes who may:
- Play well in practice but struggle under game pressure
- Lose confidence after mistakes
- Become hesitant after turnovers, misses, errors, or setbacks
- Have difficulty resetting and moving to the next play
- Overthink during competition
- Struggle to trust their training
- Become visibly frustrated when things go wrong
- Need better focus and composure in important moments
- Want to understand what their competition film is really showing
Meet the Founder
Richard Cooks
Founder & Mental Performance Coach
Richard Cooks founded TrueFrame Athletics to help athletes develop practical, repeatable responses to mistakes, pressure, adversity, and the challenges of competition.
With a bachelor's degree in Psychology and a master's degree in Industrial-Organizational Psychology, Richard combines behavioral science, performance leadership, and years of athlete development and coaching experience.
His background also includes supporting soldiers preparing for overseas deployment and helping individuals perform effectively in demanding, high-pressure situations.
Through TrueFrame's FRAME system, realistic pressure scenarios, and competition-film observations, Richard helps athletes build responses they can practice, apply, and measure.
Our focus is simple: Mistakes Don't Define You. We Train What Happens Next.
Connect With Richard →
How to get started
Four simple steps.
Whether it's one athlete, a team, or a whole program, getting started is straightforward.
Reach out
Tell us about the athlete or team, the sport, and what you're seeing in competition.
Talk it through
We discuss goals, the moments that are hardest, and whether individual coaching, a workshop, or a team program fits best.
Build the plan
We shape a practical plan around the sport, the schedule, and any available film or coach observations.
Train and review
Athletes rehearse FRAME in realistic pressure situations, apply it in practice and competition, and we review what is changing.
Talent Matters. Your Response Matters Too.
Competition will challenge every athlete. The question is what happens next. TrueFrame helps athletes develop the confidence, composure, resilience, and response skills needed when competition gets difficult.